Rugby Football Union (RFU) and the Mayor of London launched London EmpowerHER in February 2024, as part of their commitment to create a healthier, safer and more inclusive future for women and girls in Redbridge and Brent. NDTi was commissioned as the evaluation and learning partner for the pilot period which ran from March 2024 until February 2025.
The pilot ran for one year and involved non-contact rugby activities as a way of promoting physical fitness, developing leadership skills and a pathway to better employability. The programme also aligned with RFU’s strategy to grow female participation, and London’s campaign to combat violence against women and girls, by spreading awareness and education.
The RFU and the Mayor of London are working together to build on the evidence of what works and lessons learned throughout the pilot, to ensure that rugby in London is well-placed to make the most of the growth in interest that is likely to follow the World Cup. This will also ensure that London’s women and girls, including those from underserved communities, can enjoy the benefits that playing rugby brings, not just in terms of fitness and fun, but also in building their confidence and potential as young leaders.
Outcomes and Lessons from London EmpowerHER – Final evaluation & learning report
