Advocacy Awareness Week

Each year the advocacy sector comes together to highlight a different theme.

Logo for #AAW26, Advocacy Awareness Week, 23-27 November 2026. Colours this year are pink and green.

Raising awareness of advocacy

Advocacy Awareness Week is an annual campaign, usually in October or November.

Each year we focus on a different theme which is decided by advocates and advocacy organisations across the UK.

The 2026 theme is keeping advocacy human. 

Explore resources from previous years below. You will find blogs, films, real life stories and much more. 

Previous themes have included:

  • Human rights advocacy
  • What is advocacy?
  • Advocacy in action

Tools and resources

Logo for #AAW26, Advocacy Awareness Week, 23-27 November 2026. Colours this year are pink and green.

Advocacy Awareness Week 2026

Collection
Keeping advocacy human: Join the conversation, explore resources and celebrate people powered advocacy.
NDTi_1200X675px_Advocacy AAW 2025

Advocacy Awareness Week 2025

Collection
Advocacy Awareness Week is 13-17 October 2025
NDTi_1200X675px_Advocacy AAW 2024

Advocacy Awareness Week 2024

Collection
Stories and blogs from Advocacy Awareness Week 2024 #AdvocacyWorks
NDTi_1200X675px_Advocacy AAW 2023

Advocacy Awareness Week 2023

Collection
Stories and blogs from Advocacy Awareness Week 2023 #WhatIsAdvocacy
NDTi_1200X675px_Advocacy AAW 2022

Advocacy Awareness Week 2022

Collection
Stories and blogs from Advocacy Awareness Week 2022 #HumanRightsAdvocacy
NDTi_1200X675px_Advocacy AAW 2021

Advocacy Awareness Week 2021

Collection
Stories and blogs from Advocacy Awareness Week 2021 #AdvocacyInAction
NDTi_1200X675px_Advocacy AAW 2019

Advocacy Awareness Week 2019

Collection
Stories and blogs from Advocacy Awareness Week 2020 #PowerOfPartnership
NDTi_1200X675px_Advocacy AAW2020

Advocacy Awareness Week 2020

Collection
Stories and blogs from Advocacy Awareness Week 2019 #HearMyVoice

Individual resources

Sort by:

Filter by resource type:

Resource Type
Two people sitting at a table. They have note books, drinks and are laughing. One may be disabled.

Advocacy and safeguarding adults

Resource
Toolkit
A range of advocacy related resources for Safeguarding Adults Week 2025.
Two young women sat facing each other. One has a clipboard and is listening. The other is talking and holding a water bottle.

Stories of why advocacy matters

Resource
Story/Case study
Advocacy Focus shares a range of stories about why advocacy matters for Advocacy Awareness Week 2025.
AAW25-social-landscape-1200x600px-LOGO-1-01

AAW25: Why advocacy

October 13, 2025
Resource
Blog
Gail Petty explores why advocacy is a vital part of our health and social care landscape for Advocacy Awareness Week 2025

Blog: Advocacy Awareness Week 2023

November 6, 2023
Resource
Blog
What is advocacy? Gail Petty, our advocacy and rights lead, introduces this year’s Advocacy Awareness Week 2023.

Blog: Welcome to Advocacy Awareness Week 2024

October 14, 2024
Resource
BlogLong read
Gail Petty, introduces Advocacy Awareness Week and how we can demonstrate impact in advocacy services.

Influencing advocacy through story telling

Resource
Video
Kate Mercer, NDTi associate and founder of Blackbelt Advocacy, describes how story telling can demonstrate impact in advocacy.

The impact of human rights advocacy

October 14, 2024
Resource
BlogLong read
The British Institute of Human Rights (BIHR) explains how human rights is central to the impact advocacy can have on people and families.

How do we find a solution to keep self-advocacy thriving?

October 14, 2024
Resource
BlogLong read
Joe Powell is chief executive of All Wales People First. In this blog he shares insights about self-advocacy and learning disabilities.

Hear my story

October 14, 2024
Resource
BlogStory/Case study
Nicola Grove, founder of Open Storytellers and Storysharing, shares why small personal stories are so important in advocacy.

Related news

AAW25-social-landscape-1200x600px-LOGO-1-01

AAW25: Why advocacy

October 13, 2025
Resource
Blog
Gail Petty explores why advocacy is a vital part of our health and social care landscape for Advocacy Awareness Week 2025

Hear my story

October 14, 2024
Resource
BlogStory/Case study
Nicola Grove, founder of Open Storytellers and Storysharing, shares why small personal stories are so important in advocacy.

The power of data in advocacy: Driving better outcomes

October 14, 2024
Resource
Blog
Kevin Mercer is an expert in using data to demonstrate impact in advocacy. Read his blog to find out why data is so important.

Newsletter sign up

Subscribe to our monthly newsletter and a range of other subject specific newsletters and updates.