Raising awareness of advocacy
Advocacy Awareness Week is an annual campaign, usually in October or November.
Each year we focus on a different theme which is decided by advocates and advocacy organisations across the UK.
The 2026 theme is keeping advocacy human.
Explore resources from previous years below. You will find blogs, films, real life stories and much more.
Previous themes have included:
- Human rights advocacy
- What is advocacy?
- Advocacy in action
Tools and resources

Advocacy Awareness Week 2026
Collection
Keeping advocacy human: Join the conversation, explore resources and celebrate people powered advocacy.


Advocacy Awareness Week 2024
Collection
Stories and blogs from Advocacy Awareness Week 2024 #AdvocacyWorks

Advocacy Awareness Week 2023
Collection
Stories and blogs from Advocacy Awareness Week 2023 #WhatIsAdvocacy

Advocacy Awareness Week 2022
Collection
Stories and blogs from Advocacy Awareness Week 2022 #HumanRightsAdvocacy

Advocacy Awareness Week 2021
Collection
Stories and blogs from Advocacy Awareness Week 2021 #AdvocacyInAction

Advocacy Awareness Week 2019
Collection
Stories and blogs from Advocacy Awareness Week 2020 #PowerOfPartnership

Advocacy Awareness Week 2020
Collection
Stories and blogs from Advocacy Awareness Week 2019 #HearMyVoice
Individual resources
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Advocacy and safeguarding adults
Resource
Toolkit
A range of advocacy related resources for Safeguarding Adults Week 2025.

Stories of why advocacy matters
Resource
Story/Case study
Advocacy Focus shares a range of stories about why advocacy matters for Advocacy Awareness Week 2025.

AAW25: Why advocacy
October 13, 2025
Resource
Blog
Gail Petty explores why advocacy is a vital part of our health and social care landscape for Advocacy Awareness Week 2025
Blog: Advocacy Awareness Week 2023
November 6, 2023
Resource
Blog
What is advocacy? Gail Petty, our advocacy and rights lead, introduces this year’s Advocacy Awareness Week 2023.
Blog: Welcome to Advocacy Awareness Week 2024
October 14, 2024
Resource
BlogLong read
Gail Petty, introduces Advocacy Awareness Week and how we can demonstrate impact in advocacy services.
Influencing advocacy through story telling
Resource
Video
Kate Mercer, NDTi associate and founder of Blackbelt Advocacy, describes how story telling can demonstrate impact in advocacy.
The impact of human rights advocacy
October 14, 2024
Resource
BlogLong read
The British Institute of Human Rights (BIHR) explains how human rights is central to the impact advocacy can have on people and families.
How do we find a solution to keep self-advocacy thriving?
October 14, 2024
Resource
BlogLong read
Joe Powell is chief executive of All Wales People First. In this blog he shares insights about self-advocacy and learning disabilities.
Hear my story
October 14, 2024
Resource
BlogStory/Case study
Nicola Grove, founder of Open Storytellers and Storysharing, shares why small personal stories are so important in advocacy.
Related news

AAW25: Why advocacy
October 13, 2025
Resource
Blog
Gail Petty explores why advocacy is a vital part of our health and social care landscape for Advocacy Awareness Week 2025
Hear my story
October 14, 2024
Resource
BlogStory/Case study
Nicola Grove, founder of Open Storytellers and Storysharing, shares why small personal stories are so important in advocacy.
The power of data in advocacy: Driving better outcomes
October 14, 2024
Resource
Blog
Kevin Mercer is an expert in using data to demonstrate impact in advocacy. Read his blog to find out why data is so important.